“Single Origin” is a Qatar-based roastery & café curating premium beans and precise brewing (espresso, pour-over, Turkish), with a brand identity that celebrates origin and quality.
What We Did
Lean marketing strategy for morning traffic & orders
Monthly content plan & posting calendar
Moodboard & storyboards for look & feel
Art direction & graphic design (posts/reels/ads)
Product photography (drinks, beans, gear)
Short-form videos highlighting extraction/pour
Drink menu design (print + digital)
Impact
Cohesive identity that signals specialty quality & origin
Higher engagement, stronger morning visits, better order rate
Reusable template system for faster content production
